RESEARCH: Magazine Advert

Looking at the past A2 candidates that produced a magazine advert, I found this one which really stood out. It is for Christina’s music Video, and the colours used in contrast with the white makes this advert really affective.

I wouldn’t really put much to fault about this magazine advert, because as a consumer if I was at HMV and saw this, it will really captivate my attention. 

Wretch 32 magazine advert is very young, this is portrayed by the use of colours being very fresh and current, and this is also reinforced with the use of typography used to present his name as it can be referenced to street art. The black and white contrast allows the audience to be captivated by this advert as its intelligent use of colour doesn’t push away the young target audience that the company is going for. What the consumer can see is Wretch himself placed in the middle of the advert; this is used to allow the consumer to identify the artist if they do not know the name already. The estate blocks beside the artist connotes that this CD has an urban feel, and you can almost suggest that it is situated in London. At the bottom right corner of this advert we can see that there is sponsorship placed there, along with where you can purchase this CD (HMV).

 

Rihanna’s magazine advert is different to Wretch 32’s, its use of black and white makes it seem that Rihanna is trying to convey the message of her album being mysterious. The use of red on the words ‘Russian roulette’ and ‘hard’ can connote aggressiveness in her music which can be backed up that on the actual cover it says ‘rated R’. The lack of colour can also be linked with Plan B’s magazine advert for his CD. On his cover we can see that he too has a similar design to Rihanna’s. But the difference is that the use of red is not to convey violence but to outline important messages like ‘the multi-platinum album of the year’.

Different genres of music do target different audiences in many different ways when advertising their CD’s. For example, a rock band will not use the same colour scheme and typography as a hip hop band to advertise their music. Each type of genre has different consumers so they have to make sure that the way in which they advertise their product is set out for their target audience.