MAGAZINE ADVERT FOR DIGIPAK

MAGAZINE ADVERT FOR DIGIPAK

From the past a2 classes magazine adverts I found this one very intriguing. I was really draw in by the colour pallet of the advert as it shows very feminine tones of pink and purple as the artist blends in the middle with not too much contrast. I think this helps them reach to their target audience such as teenage girls. I think it was a good idea to keep it simple yet loud as the colours are rather bald, but having just a simple image of the artist in the middle keeps it steady and takes enough attention away from the background, and having the background as buildings of New York keeps the advert relevant to the song. The emotion on her face reflects the mood of the song and the lyrics, allowing the audience to engage a connection with the song and the audience. Also, having the writing in simple font and white colour keeps the soft tone throughout and also keeps a fine balance of attention between the artist and the writing. Furthermore, I like how they included social media icons such as Facebook and Twitter as I feel this directs the advert more to a younger audience and keeping the extra links current to what is generally used by the teenage generation.

I really enjoy this advert as I feel it represents Jessie J for not only her music, but also her personality. The advert is loud, bold and daring, really bringing out the nature of Jessie J. The advert has a large image do a close up of Jessie J, taking up the majority of the space. Also, the background is white, in total contrast of her clothes, which is black, allowing all the attention on the image of the artist. Her nails, hair, clothes, eye make up and lipstick is all jet black, which shows a very nice contract from her skin completion. I feel this gives a good connection between her and her target audience, teenagers, and as the femininity of the image is limited, it appeals to both genders. There as also tones of gold with her jewellery, lips and the font; this is a great match with black and I feel this allows the advert to look less gothy and dark as it can be mistaken to go under the rock genre. furthermore, the brave look she went for is very different, which is what people are always looking for in an artist and I feel Jessie J executed that perfectly. Her facial expression shows emotions of anger and along the the black colours, this may reflect the tone of her music.